What is the Subaru Love Promise?

Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.

The Subaru Love Promise Community Commitment

We believe in being a positive force in something bigger. And it all starts right here in our community. Not just by our donations, but by our actions.

That's why we stay true to our Love Promise Community Commitment by partnering with a wide variety of community nonprofits and charities.

Every year, we join hands with our owners in the "Share the Love" event, giving back to our community-a community that's given so much to us.

So, every day, we strive to ensure our love is felt not just by our customers, but by all in our community. We do this because we feel it is the right thing to do.

We are proud to participate in the Love Promise Community Commitment. We're grateful, not only to be a part of our community, but to serve and support the causes and passions that are closest to our hearts, right here in our neighborhood.

All of the organizations we support have one thing in common: the unwavering dedication to improve the world and the lives of ­its people.

Subaru Loves Pets

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Subaru Loves the Earth

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Subaru Loves Learning

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Subaru Loves to Help

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Subaru Loves to Care

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Whether they live in our homes or in the wild, Subaru is committed to keeping all animals safe and healthy.

A partner since 2008, Subaru has donated close to $14 million to the ASPCA and helped support nearly 1,000 pet adoption events, resulting in more than 11,500 adoptions to date.


Loving the environment means more than loving the great outdoors. It means working to preserve it.

Over a decade ago, Subaru became the first U.S. auto manufacturer to become zero-landfill, and now, in collaboration with the National Park Service and the National Parks Conservation Association, Subaru is leveraging that same environmental expertise to help the National Parks reach zero-landfill too.


It’s our goal to make the pursuit of knowledge available to as many minds as possible.

Total donations to teachers: $92,233
Over 200 teachers adopted
More than 15,000 students impacts


In a perfect world, hunger would be history and hope would be commonplace. We believe a perfect world is possible.

Subaru and Meals on Wheels America worked together to make volunteering easier, by launching a tool called the Meals on Wheels Online Volunteer Drive.


We should all have a chance to lead a healthy life. We’re aiming to give as many people that chance as we can.

Subaru has donated more than $4.5 million dollars to
Make A Wish, helping to grant 610 wishes in the U.S.

How is Gurley Leep Subaru dedicated locally to the Love Promise?

Gurley Leep Automotive Group in Mishawaka, IN treats the needs of each individual customer with paramount concern. We know that you have high expectations, and as a car dealer we enjoy the challenge of meeting and exceeding those standards each and every time. Allow us to demonstrate our commitment to excellence!

Habitat for Humanity
Boys & Girls Club, South Bend Community Schools, Penn Harris Madison Art Prog, Michana Catholic Schools Art, Big Brothers Big Sisters
Meals on Wheels, South Bend Woman's Care Center, Kelly Cares Foundation, Hannah's House, AARC
Coaches vs. Cancer, Reins of Life, Logan Center, Susan G. Komen, Ronald McDonald House

Subaru Love Promise Heart

Love Promise Stories from Gurley Leep Subaru

Our Subaru Vehicle Transports Life Savers  –  Judy J

Our Subaru Vehicle Transports Life Savers

A volunteer went to a client’s house with the instructions to take a meal to the back door and put it on the counter in the kitchen.The door was locked. The volunteer knocked and could hear someone was in there. The client told the volunteer to get the key from someplace on the back porch.The volunteer went in and the client was on the floor.The power went out from a storm and she tripped over her walker going to the bathroom in the dark.She said she was there for at least a day and night.The volunteer called 911 and the fire department came and helped her.

Subaru & LLS Love to Care!  –  Alison S

Subaru & LLS Love to Care!

Delivering beautiful dark blue blankets, cute arts & crafts kits, and touching and personal cards to patients undergoing cancer treatment at Memorial Hospital in South Bend was a wonderful finale of this year’s Subaru Loves to Care program with Gurley Leep Subaru and The Leukemia & Lymphoma Society. Memorial Hospital Child Life Specialists Becky Wachs and Rileigh Zickafoose oohed and aahed over the blankets and gave us a tour of their brand-new pediatric wing, only just opened. Seeing the intentional spaces created with pediatric patients and their families in mind underscored the gravity of what happens daily in that ward. Having blankets to cover young patients as they fight cancer is one more caring touch that Memorial can now give. Special thanks to Mark and Kirk for taking time out of a very busy day to deliver these gifts! Thank you to Gurley Leep Subaru for literally bringing warmth to cancer patients at Memorial with these blankets, and for bringing love and care through cards and craft kits! We are honored to partner with you to bring light to a time that can be full of darkness.

Subaru and NWF Love the Earth!  –  Jeffrey Y

Subaru and NWF Love the Earth!

Our 4th grade High Ability group took on a project this year as part of a project based learning unit. The students decided to try and revive the pond behind our school, and clean up our nature center and just make our school property more nature and animal friendly. This partnership with Subaru was just a bonus to what these students were already doing. Thank you Subaru!

Ronald McDonald House of Michiana  –  Nicholas Y

Ronald McDonald House of Michiana

Ronald McDonald stopped by Gurley Leep Subaru in December for the Share the Love Event to supply the staff with some fancy new socks to support the cause. The money raised from the Share the love event will help the Ronald McDonald House of Michiana to be able to provide more rooms for families with children who need long term care at Memorial Hospital of South Bend. Long stripped socks were worm by all and t-shirts were given out to customers that purchased a Subaru in December. Gurley Leep Subaru and the Ronald McDonald House look forward to continuing this partnership for years to come "Because healing happens together". #forRMHC