The Subaru Love Promise

What is the Subaru Love Promise?

Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.

The Subaru Love Promise Community Commitment

We believe in being a positive force in something bigger. And it all starts right here in our community. Not just by our donations, but by our actions.

That's why we stay true to our Love Promise Community Commitment by partnering with a wide variety of community nonprofits and charities.

Every year, we join hands with our owners in the "Share the Love" event, giving back to our community-a community that's given so much to us.

So, every day, we strive to ensure our love is felt not just by our customers, but by all in our community. We do this because we feel it is the right thing to do.

We are proud to participate in the Love Promise Community Commitment. We're grateful, not only to be a part of our community, but to serve and support the causes and passions that are closest to our hearts, right here in our neighborhood.

All of the organizations we support have one thing in common: the unwavering dedication to improve the world and the lives of ­its people.

Subaru Loves Pets

More info

Subaru Loves the Earth

More info

Subaru Loves Learning

More info

Subaru Loves to Help

More info

Subaru Loves to Care

More info


Whether they live in our homes or in the wild, Subaru is committed to keeping all animals safe and healthy.

A partner since 2008, Subaru has donated close to $14 million to the ASPCA and helped support nearly 1,000 pet adoption events, resulting in more than 11,500 adoptions to date.


Loving the environment means more than loving the great outdoors. It means working to preserve it.

Over a decade ago, Subaru became the first U.S. auto manufacturer to become zero-landfill, and now, in collaboration with the National Park Service and the National Parks Conservation Association, Subaru is leveraging that same environmental expertise to help the National Parks reach zero-landfill too.


It’s our goal to make the pursuit of knowledge available to as many minds as possible.

Total donations to teachers: $92,233
Over 200 teachers adopted
More than 15,000 students impacts


In a perfect world, hunger would be history and hope would be commonplace. We believe a perfect world is possible.

Subaru and Meals on Wheels America worked together to make volunteering easier, by launching a tool called the Meals on Wheels Online Volunteer Drive.


We should all have a chance to lead a healthy life. We’re aiming to give as many people that chance as we can.

Subaru has donated more than $4.5 million dollars to
Make A Wish, helping to grant 610 wishes in the U.S.

How is Gurley Leep Subaru dedicated locally to the Love Promise?

Gurley Leep Automotive Group in Mishawaka, IN treats the needs of each individual customer with paramount concern. We know that you have high expectations, and as a car dealer we enjoy the challenge of meeting and exceeding those standards each and every time. Allow us to demonstrate our commitment to excellence!

Habitat for Humanity
Boys & Girls Club, South Bend Community Schools, Penn Harris Madison Art Prog, Michana Catholic Schools Art, Big Brothers Big Sisters
Meals on Wheels, South Bend Woman's Care Center, Kelly Cares Foundation, Hannah's House, AARC
Coaches vs. Cancer, Reins of Life, Logan Center, Susan G. Komen, Ronald McDonald House

 Subaru Love Promise Heart

Love Promise Stories from Gurley Leep Subaru

Subaru and Gurley Leep Subaru believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here

Subaru Loves to Care  –  Holly D

On July 23, The Leukemia & Lymphoma Society, Indiana Chapter and Gurley Leep Subaru had the pleasure of delivering 80 blankets and 10 arts & craft kits to Memorial Hospital South Bend part of the Subaru Loves To Care program. These comforting gifts were accompanied by personalized messages of hope written by the customers and staff of Gurley Leep Subaru. This incredible act of generosity was warmly received by the Memorial Hospital staff who were thrilled to distribute these comforting gifts to their patients.LLS is proud to partner with Subaru to spread hope, love and warmth to those fighting cancer, across the country and right here in the South Bend, IN community.

My Meals are Delivered in a Subaru  –  Judy J

Iv'e been getting meals for 10 years and it definitely helps me. Well, it provides me a big need and because I’m in advanced years I’m not able to cook for myself and yet I like the variety and the necessities I get from Meals on Wheels.It’s a good organization. Because it save me a great deal, I can’t do my shopping, so my friends do it and with Meals on Wheels I’m getting some of the necessary things without going to the store. Becky Unverrich

Sharing love & warmth through messages & blankets  –  Alison S

Becky, a child life specialist at Beacon Children’s Hospital, welcomed us at the special door connecting the parking lot with the Pediatric Hematology/Oncology Clinic. She apologized for not having any patients for Gurley Leep staff to be able to visit with and personally give a blanket to, but said, “not having patients – that’s a good thing, right?” Agreed! General Manager Mark Simpson brought a carload full of Gurley Leep colleagues with him, including Robert Russell, who was no stranger to this clinic. “My son was diagnosed with ALL when he was 3 years old,” Robert shared. “He’s 11 now. He went through his three years of treatment here.” Becky gave us a tour of the clinic, newly remodeled as of a year ago, and their care and attention to what patients and their family members might need and want during their stay. This ranged from a room in which family members could be treated simultaneously, to a teen room with a giant flat screen TV, to a comfortable loveseat that easily transformed into a single bed for caregivers to nap on. Robert thought that was a definite improvement: “That looks more comfortable than the chair I used to sit in!” Mark shared why participating in Subaru Loves to Care was so important for his team, and indeed, that supporting their community in many ways was key to their mission. When he learned earlier this spring that Becky’s patients really loved the craft kits from last year, he promptly made arrangements to order more for this year. Thank you to Mark Simpson and the rest of the Gurley Leep team for sharing your love and care with cancer patients at Beacon Children’s Hospital with your gifts of blankets, craft kits, and messages of hope!

Delivering Meals on Wheels in Our Subaru!  –  Judy J

Judith gets up at 7:00 am. She is 74, retired, feisty, independent, and coming back from a devastating stroke.As we talked, I heard frustration and anger in her voice. She is left handed and that is the side that was affected by the stroke. But she states she is a fighter and the people at the hospital and at rehab told her that is why she is alive and has made good progress. Judith was born in Mishawaka, attended Mishawaka High School, and as a child she had good handwriting. She would be asked to write on the chalk board to display her handwriting and other times her writing examples might be posted around the room. She took pride her handwriting. Now she states “you can’t even read it”, but I sign my checks myself.Judith was a waitress for 42 years and later in life found a job as a care giver at a local nursing home. As she puts it “I found a job I loved. I love people and I took good care of them and got to know the families really well and they appreciated me.” But when you work at a nursing home, you come to understand that many of the clients won’t be around long. Being willing to lose people you have started to care about, well it takes a toll. After a client who was special to Judith’s heart passed away while she was on her day off, she felt she couldn’t do it any longer. Judith had shoulder surgery and rehab and both went fine, everyone thought. She was leaving rehab in a wheelchair and at the pick-up door, when she had a stroke that involved multiple clots.She was rushed via helicopter to Chicago. She survived but couldn’t talk, walk, or use her left hand. She came to St. Joseph Rehab Institute in Mishawaka and learned to overcome almost all of what the stroke took away. She talks clearly, can walk in her small apartment without her walker and a little farther with the walker though not far. Her left hand was originally in a claw position, but is now open and can flex though it has no sense of feeling. Cooking became frustrating and almost impossible. Her doctor prescribed Meals on Wheels for Judith. “It makes all the difference. I am medium height and very slender, without Meals on Wheels, I would be even more slender” she chuckles. Her favorite food from MOW is stuffed peppers, with spaghetti being “delicious”. Her least favorite food from MOW is any meat she has to cut up. (Her left hand doesn’t work for cutting with a knife and tough meat doesn’t work well with her dentures.)Judith loves when the delivery volunteers bring her a little note, like a valentine card with the meal. When they ask her if she is okay AND does she want a hug the answer will almost always be YES. “There is a person who is disabled and in a wheelchair who delivers MOW to me” said Judith, “I always get a large smile and we share a big hug.” Judith asked me about a taller man and a woman who delivered for MOW together that she hasn’t seen in a while. “I wish I knew what happened to them” she states. Seems she lost a couple other people who became close to her heart.

Lifesaving Delivery!  –  Judy J

A volunteer went to a client’s house with the instructions to take meal to back door and put on counter in kitchen.The door was locked. The volunteer knocked and could hear someone in there. The client told volunteer to get the key from someplace on the back porch.The volunteer went in and the client was on the floor.The power went out from a storm and she tripped over her walker going to the bathroom in the dark.She said she was there for at least a day and night.The volunteer called 911 and the fire department came and helped her.

Our Subaru Vehicle Transports Life Savers  –  Judy J

A volunteer went to a client’s house with the instructions to take a meal to the back door and put it on the counter in the kitchen.The door was locked. The volunteer knocked and could hear someone was in there. The client told the volunteer to get the key from someplace on the back porch.The volunteer went in and the client was on the floor.The power went out from a storm and she tripped over her walker going to the bathroom in the dark.She said she was there for at least a day and night.The volunteer called 911 and the fire department came and helped her.

Subaru & LLS Love to Care!  –  Alison S

Delivering beautiful dark blue blankets, cute arts & crafts kits, and touching and personal cards to patients undergoing cancer treatment at Memorial Hospital in South Bend was a wonderful finale of this year’s Subaru Loves to Care program with Gurley Leep Subaru and The Leukemia & Lymphoma Society. Memorial Hospital Child Life Specialists Becky Wachs and Rileigh Zickafoose oohed and aahed over the blankets and gave us a tour of their brand-new pediatric wing, only just opened. Seeing the intentional spaces created with pediatric patients and their families in mind underscored the gravity of what happens daily in that ward. Having blankets to cover young patients as they fight cancer is one more caring touch that Memorial can now give. Special thanks to Mark and Kirk for taking time out of a very busy day to deliver these gifts! Thank you to Gurley Leep Subaru for literally bringing warmth to cancer patients at Memorial with these blankets, and for bringing love and care through cards and craft kits! We are honored to partner with you to bring light to a time that can be full of darkness.

Subaru and NWF Love the Earth!  –  Jeffrey Y

Our 4th grade High Ability group took on a project this year as part of a project based learning unit. The students decided to try and revive the pond behind our school, and clean up our nature center and just make our school property more nature and animal friendly. This partnership with Subaru was just a bonus to what these students were already doing. Thank you Subaru!

Ronald McDonald House of Michiana  –  Nicholas Y

Ronald McDonald stopped by Gurley Leep Subaru in December for the Share the Love Event to supply the staff with some fancy new socks to support the cause. The money raised from the Share the love event will help the Ronald McDonald House of Michiana to be able to provide more rooms for families with children who need long term care at Memorial Hospital of South Bend. Long stripped socks were worm by all and t-shirts were given out to customers that purchased a Subaru in December. Gurley Leep Subaru and the Ronald McDonald House look forward to continuing this partnership for years to come "Because healing happens together". #forRMHC

; ;