About Us
Welcome to Gurley Leep Subaru in Mishawaka, IN
In 1953, Kenji Kita founded Subaru in Japan. Subaru is the Japanese name for the star cluster Pleiades, which is also reflected in the company's six-star logo. Subaru upholds themselves to the highest standards of ethics and integrity, which is why Subaru considers the environment, communities, and you when they design a vehicle.
Subaru joined the Gurley Leep Automotive Family in 2003, and Gurley Leep Subaru proudly serves Mishawaka, South Bend, and the surrounding communities with a customer-first Subaru experience. Whether you are shopping for a new Subaru, exploring pre-owned options, visiting our Finance Center, or bringing your vehicle to our service department or parts department, our team is here to make every step simple, helpful, and stress-free. Visit us at 5302 North Grape Rd., Mishawaka, IN 46545, and see how we can help you keep Confidence in Motion.
Founded in 1977 by Mike Leep Sr. and Van Gurley, the Gurley Leep Automotive Family began with a Buick dealership in South Bend, Indiana, built on a simple belief: treat people the right way and success will follow.
Today, as one of Michiana’s most recognized and respected automotive groups, that commitment remains at the heart of everything we do. As a family-owned business led by Mike Leep Jr. and James Leep, the Gurley Leep Automotive Family has grown to represent 20 automotive brands across 24 dealerships in five states, supported by more than 1,500 dedicated team members.
Our mission extends far beyond selling and servicing vehicles. We are committed to bettering the lives of our guests, our team members, and our communities. Whether we’re helping guests find the right vehicle, creating opportunities for team members to build meaningful careers, or investing in the communities we call home, we strive to make a positive impact every day.
For nearly five decades, generations of families have trusted us with their automotive needs. We are honored by that trust and remain committed to delivering exceptional experiences with warmth, professionalism, and genuine care.
Our Mission
We are a family-owned business committed to bettering the lives of our guests, our team members, and our communities.
Our Values
Our guests are the focus of everything we do. We always treat them warmly, with kindness and professionalism.
Team members are family. We are invested in their success by providing the tools, training, and opportunities to prosper.
We are driven to give in our communities. It’s the right thing to do.
Gurley Leep Autocampus
Gurley Leep Subaru is excited to share that we are working on a new facility for our store that will be part of our new auto campus. This updated location is being designed to create a more comfortable, modern, and convenient experience for our guests. The new autocampus will help us better serve our customers while continuing to grow with the community. We look forward to welcoming guests into a space built for the future of Gurley Leep Subaru.
Recognition
Subaru Love Promise HEART Award
Gurley Leep Subaru is honored to receive the 2026 Subaru Love Promise HEART Award. This national recognition from Subaru of America reflects our dedication to providing exceptional customer service and supporting our community through Honesty, Empathy, Appreciation, Respect, and Trust. Through the Subaru Love Promise, we remain committed to making a positive difference for our guests, employees, and neighbors.
CARFAX Top-Rated Dealer
We are proud to have earned the 2025 CARFAX Top-Rated Dealer Award here at Gurley Leep Subaru, and we continue to uphold its values by delivering exceptional customer experiences supported by verified reviews and strong overall ratings. This award recognizes dealerships that consistently provide outstanding service and earn the trust of their customers. It reflects our ongoing commitment to transparency, quality care, and creating a dealership experience our customers can depend on.
